New Economy Entrepreneurs26 Nov 2019The hidden talent behind music’s hitsMusic producers who make beats used to struggle to make a living. Now online stores and non-exclusive licenses are allowing them to flourish.26 Nov 2019Business2 May 2019Will TikTok superstars ever cash in?People on the video sharing app have huge followings, but make a fraction of what they could on Instagram or YouTube. Why are they loyal?2 May 2019Business16 Mar 2019What makes a recipe go viral?Individual recipes have always been able to capture our hearts – but what does it take to stand out when the internet is overflowing with tasty suggestions?16 Mar 2019Business11 Mar 2019Feeding algorithms is a full-time jobThe influencers on your screens increasingly rely on teams of producers to feed YouTube’s hungry algorithms, creating new career opportunities.11 Mar 2019Business17 Oct 2018Earning six figures in a weekendAmerican brands have figured out how to break into China: tapping into the country’s huge thirst for livestreaming.17 Oct 2018Business3 Oct 2018The big business of virtual celebritiesFrom Japanese anime characters to Barbie, virtual YouTubers talk and act just like people — and they could change the way we all interact forever.3 Oct 2018Business20 Sep 2018The YouTube stars demystifying JapanHusband and wife team Rachel and Jun are "J-vloggers": YouTubers who film their lives, decoding for the masses a nation that's seeing big spikes in tourism and global interest20 Sep 2018Business31 Jul 2018The guy making six figures rating dogsA fun Twitter account to show love for our furry friends has turned into a lucrative career31 Jul 2018Business8 Jun 2018The money-making whisperers on YouTubeUsing crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but these ASMR videos and performers are becoming a lucrative way to make a living.8 Jun 2018Business
