Influencers18 Oct 2024Meet the Tiktokers buying up Japan’s empty homesContent creators are going viral for renovating abandoned Japanese homes for low prices - but is all as it seems?18 Oct 2024Asia22 Sep 2020Would you pay to follow an influencer?Spooked by plummeting advertising revenue, content creators are hoping that loyal fans will pay up to watch their videos.22 Sep 2020Business20 Nov 2019The secret to Instagram captionsWith ‘likes’ on the platform being hidden to users in more countries, text could pull more weight on the very visual social media behemoth.20 Nov 2019Business7 Nov 2019The woman building a house on InstagramWhen social media personality Kate Rumson decided to build a new home, she enlisted help from a surprising group of consultants: her millions of Instagram fans.7 Nov 2019Business21 Oct 2019‘Why I quit being an influencer’The influencer lifestyle can look amazing, but uncertain incomes, performative vulnerability and the hustle for sponsorship can take a toll. Meet the people who walked away.21 Oct 2019Business23 Aug 2019When Instagram takes your 'likes' awayWe're several weeks into Instagram's new initiative of hiding 'likes' to users in certain countries. How have influencers reacted, and does it do anything good for their mental health?23 Aug 2019Business3 Oct 2018The big business of virtual celebritiesFrom Japanese anime characters to Barbie, virtual YouTubers talk and act just like people — and they could change the way we all interact forever.3 Oct 2018Business