Can a 147-year-old food company stay relevant today?
When Denise Morrison became CEO of soup giant Campbell’s, she called her parents.
“I said: ‘Mom, dad – I did it, I achieved my life dream!’ There was a pause and my father said, ‘we’re really proud of you Denise – what’s your next goal?’ I said, ‘to build a great company.’”
Running a 147-year-old global food company and still giving customers what they want is no mean feat, especially today. Morrison has seen a major shift in what shoppers want – organic and fresh food is becoming increasingly important to consumers around the world.
The global organic market is projected to grow by more than 16% in the next five years. So how can a company known for tinned soup stay ahead of this trend? Watch the video above to find out.