Ceredigion: Seal pups dying after being disturbed for selfies
Marine animals face increased disturbance as more visitors come to the Welsh coast, a council has said.
They are being asked to steer a wide path around seal pups in particular because of a sensitivity to smells.
"The more smells there are on the beach, the more the mother will actually abandon her pup," said a tour boat skipper.
Dafydd Lewis, of Dolphin Spotting Boat Trips in New Quay, said not everyone understands and respects the rules.
Last month a seal pup drowned off New Quay, the possible result of disturbance by dog walkers.