Art Deco cinema to be reinvigorated with art

A former cinema with an Art Deco façade could be transformed by artists as part of efforts to brighten up "drab and neglected" parts of a town.

The derelict ABC cinema, formerly the Savoy in George Street, Luton, has stood empty for almost a quarter of a century.

Luton Borough Council is looking for artists to submit designs to reinvigorate the building and create an "attractive new front façade".

Labour councillor James Taylor, portfolio holder for regeneration and inclusive growth, said the areas "can really affect what people feel when they are in town", adding: "We want them to feel uplifted when they see the artwork once it’s been completed and to feel proud of their town."

Other areas it hopes to update with art are an entry point on Mill Street by New Bedford Road and Guildford Street, close to the Power Court development, that will become the new home of Luton Town - and by the entrance to The Hat District.

The council said, together with Step Forward Luton, it had secured funding from the government's UK Shared Prosperity Fund to deliver new public artwork that "captures the culture and heritage", in three areas as part of its Luton 2040 vision.

The ABC opened in George Street in Luton in 1938, but has been empty since closing in 2000.

The council said while it is waiting for development, the art project will see "a shop 'wrap' around the building's lower half, including the steps".

Artwork will also be added to the upper part of the building, creating "an attractive new front façade".

The Mill Street project could be a mural or print to "brighten up the area", it said.

Mr Taylor said; "There are a few drab and neglected looking spots in the town centre, and this can really affect what people feel when they are in town."

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