Boutique shop told it cannot stock Jellycat

A gift shop says it has been given "no guidance or reasons" as to why it will not be able to stock a popular brand of toy from next year.

Bo Peep Boutique, in Lincoln's Bailgate, announced on social media "with great sadness" that it "no longer fits Jellycat's brand elevation strategy".

A Jellycat spokesperson said it had had to make "some tough decisions" as the demand for its toys "grows and grows".

The collectable plush toys have become hugely sought after in recent years, with some selling out on their release.

In its social media announcement, Bo Peep Boutique said it heard the news at a meeting with Jellycat representatives in London.

The statement read: "No ifs or buts, no guidance, no reasons.

"I hope we have provided as much joy and pleasure to our Jellycat customers, both in store and online, as the Jellycat characters and you wonderful customers have given us."

The shop said it was told by the company it would be supplied with Jellycat stock until the end of the year to help with the transition.

"It's business as usual. Jellycat is just a brand, it is not Bo Peep Boutique," the shop said.

A Jellycat spokesperson said: "As the demand for Jellycat grows and grows, we're focusing our support on 1,200 independent stores across the UK who we believe offer the best shopping experience for customers.

"We've had to make some tough decisions and reassess our relationship with some stores, as we can't support every business which wants to stock Jellycat."

Jellycat said it was "very grateful" for Bo Peep Boutique's "historic support" and wished it "all the best for the future".

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