Messi's seismic effect on the US soccer league
When Argentine soccer superstar Lionel Messi joined Inter Miami CF, the team was at the bottom of the league. Now, after winning the Leagues Cup, a competition played by American and Mexican teams, experts anticipate the upcoming MLS (Major League Soccer) season could follow a similar path. But his arrival to the league is not only elevating the competition, it’s also reshaping the whole sport business ecosystem. This video explains why Messi’s deal is innovative and unprecedented.
Video by Natalia Guerrero and Ingrid Holmquist