The ancient trick that will help you make better decisions

Put simply, illeism is the practice of talking about oneself in the third person rather than the first person. The rhetorical device is often used by politicians to try to give their words an air of objectivity. Can it help us all take better decisions?

Written by David Robson, Animations by Ginevra Boni, Series producers Meredith Turits and Anna Bressanin

1 May 2023