The psychological tricks that make cults so dangerous
Thousands of groups known as cults have arisen over history. But most cults claim not to be cults, and many people involved might not even be aware they are in one. So how do cults lure people in?
Tui McLean explores the secret world of cults through a psychological lens, examining what a cult actually is, and how some cults have been able to make ordinary people do unthinkable things.
Video by Tui McLean
Animation by Michal Bialozej
