BTS - from chart success to stock market gold?
BTS is one of the world's most recognisable boy bands. Now the company behind the South Korean group's success is banking on them for stock market success.
Given the massive star power of the group, the IPO is set to make the band and their management millions.
But is investing in a boy band really a good investment?
The BBC's Asia Business Correspondent Karishma Vaswani explains more.
Video by Andreas Illmer