Liverpool One: Eurovision generates extra £20m revenue

The Eurovision Song Contest generated nearly £20m in extra revenue for a retail complex.

Liverpool One said it saw an additional spend of £19.9m in comparison with the same period in 2022, a rise it said of 23%.

Footfall increased by 31.5% with an estimated 680,000 visits to the complex between 7 May and 13 May.

Sweden's Loreen won the contest last Saturday, held at the city's M&S Bank Arena.

Liverpool staged the event on behalf of war-torn Ukraine, who had won the 2022 contest.

Data from CACI, a consumer and location intelligence specialist, calculated there was an extra £19.9m of consumer spend at Liverpool One as a direct consequence of Eurovision.

The uplift in footfall of 31.5% was above the predicted level of a 25% rise.

As well as the increase in sales and footfall, data also showed that 64% of people who went to the arena also visited the retail complex.

Earlier mayor Steve Rotheram said there would be up to £250m in economic benefits across the region over the next two years, with businesses describing footfall "like Christmas".

A spokesperson for Liverpool One said Eurovision had generated a "significant boost" in footfall and sales over the period of the two semi-finals and final.

They added: "The whole city rose to the occasion, creating a welcome like no other, and Liverpool One was proud to have played its part."

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