Google is allowing advertisers to collect more personal information, which is harder for users to control.

It controversially updated the Gulf's name for US users after President Trump ordered it to be changed.

The update aligns with Donald Trump's order that the body be referred to as the Gulf of America.

U-turn by the former diversity champion comes as major companies face pressure to drop the policies.

The tech giant previously ruled out applications that were "likely to cause harm".

Businesses which boost their star ratings will have warnings attached to them - fake reviewers will be banned.

The tech giant accounts for 90% of web searches in the UK - the regulator will probe whether that harms consumers and rivals.

The US companies join other major firms donating funds for the ceremony on 20 January.