Boxing: 'We need positive influences - not influencers'

Alamy Daniella Hemsley, a blonde white woman with her long hair in braids wears a black sports bra as she aims a punch at opponent Aleksandra Daniel at their fight in Dublin on Saturday 15 July. Aleksandra Daniel wears a pink sports bra with matching shorts and stands with her back to the camera, covering her face with blue and white boxing gloves to defend against Daniella's jabAlamy
OnlyFans star Daniella Hemsley exposed her boobs after her fight against Aleksandra Daniel

We're seeing more and more influencers taking to the boxing ring, but we recently saw more of Daniella Hemsley than we bargained for.

The OnlyFans star exposed her boobs in celebration after defeating Aleksandra Daniel in Dublin.

She's apologised, insisting that nipple tassels under her top had come unstuck, but boxing pros and promoter Eddie Hearn lined up to criticise her.

They say she's undermined years of female progress in the sport.

The popularity of women's boxing has grown considerably since it was first allowed at the 2012 Olympics.

More recently, influencer boxing has seen a similar surge, with some of social media's biggest stars coming to blows in pay-per-view matches.

It's divided opinions - some people think it gets more fans into the sport, but others say this is at the expense of pro boxers who've trained for years.

One person who thinks internet personalities like Daniella are being "fast-tracked" into high-profile events is Sameenah Toussaint.

When she started boxing at age 10, she was the only girl in the gym.

Now 20 years old, she's since competed at the Commonwealth Games and now trains with Team GB.

Getty Images Sameenah Toussaint of Team England competes with Tina Rahimi of Team Australia during the Women’s Over 54kg-57kg (Featherweight) Quarter-Final 4 fight on day seven of the Birmingham 2022 Commonwealth Games. Sameenah wears a red kit, head guard and gloves and is sparring with TinaGetty Images
Sameenah Toussaint has been training for years to compete with Team GB in boxing

As a girl, she was inspired by the likes of Nicola Adams and Katie Taylor, but worries girls growing up now won't have similar role models.

To her mind, what happened after Saturday's match was "laughing at the sport".

"We need positive influences - not influencers," she tells BBC Newsbeat.

"They're meant to be looking up to these boxers in the ring.

"What they stand for isn't what should be showcased."

Getty Images Claressa Shields, a black woman with braided hair, stands in the boxing ring at Little Caesars Arena in Detroit, Michigan, holding four boxing belts. She is wearing a green and gold and looking proudly at the cameraGetty Images
World champion Claressa Shields said the wardrobe malfunction was a "step back" for women in the sport

'Let boxing do the talking'

Elise Glynn, 21, is taking the boxing world by storm and has her eyes set on next year's Paris Olympics.

Like Sameenah, it's taken a lot of hard work.

"I started boxing at the age of 13," says Elise, from Solihull, near Birmingham.

"And when I started I was told to get out of the gym because I was female."

She thinks what happened on Saturday doesn't set "a good example for young girls who want to box".

"They are looking at this and thinking, 'Should I be like that? Do I need to act like that to get attention in boxing?'

"I think young girls should let the boxing do the talking."

Elise Glynn Elise Glynn, a white, brunette woman, wears a red boxing uniform and holds an England flag above her head. She is smiling and wearing a medal around her neckElise Glynn
Elise Glynn wants women in the sport to get attention without having to flash their boobs

Some in the industry have defended influencer boxing - especially when huge names like Jake Paul and KSI have been involved.

Northern Irish boxer Michael Conlan told BBC Sport he could "understand" the upset, but that the bouts were "entertainment and we're in the entertainment business".

And Anthony Joshua's said social media stars could bring boxing to a wider, global audience.

Sameenah admits influencers might get the fanbases interested in boxing.

"There's definitely positive impacts to it," she says.

Getty Images Tommy Fury, a white man with short, dark hair, blue eyes and a short stubble faces off against YouTuber Jake Paul, a white man with wavy, sandy blonde hair, brown eyes and a beard. Paul has a number of tattoos including a star above his eyebrow and a tiger with butterflies above his left ear and also has a diamond earring.Getty Images
There has been a debate as to whether influencer boxing is good or bad for the sport

But what stings for Sameenah is how hard it can still be for women to be recognised professionally.

"We worked hard to get female boxing up there," she says. "We're still not equal to men's but it's getting there."

Both she and Elise are keen to inspire more women and girls to get involved in boxing.

"I think every young girl should go for it with a dream," said Elise.

"Even if it's not to fulfil it to the top high-level game, I think it's good for anyone to learn and make friends."

BBC Newsbeat has approached Daniella for comment.

line
Newsbeat logo

Follow Newsbeat on Twitter and YouTube.

Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here.