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Alfie Deyes is mocked for saying he's 'not a Tory' in apology video

PA Alfie DeyesPA

It's no secret that Twitter has a ruthless sense of humour when it comes to celebrities messing up.

This time its jokes have been directed at YouTuber Alfie Deyes - who was criticised last week for uploading a video in which he challenges himself to live on £1 for a day.

On Monday, he removed the 36-minute video and uploaded an apology to fans after he was accused of "making poverty a game".

But within a few hours people were mocking the video with memes and tweets - particularly because the vlogger ended the apology by stating he's "not a Tory".

"Something that I saw floating around on Twitter yesterday was the amount of people calling me a Tory," he says at the end of the eight-minute apology video.

"I just want to 100% clear up right now that I am not a Tory."

People have been using the clip to joke about doing something particularly fancy or spending more money than you should.

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Others have made jokes about the fact Alfie ended the apology with the fact he's "not a Tory" in the first place.

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The apology video came after days of criticism directed at the YouTube star.

In the original vlog, Alfie swaps his regular filtered water for tap water, gets a free box of doughnuts and even goes on a shopping spree during his challenge to only spend £1.

Several people voiced their concerns on Twitter, accusing Alfie of flaunting his privilege and "making poverty a game".

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Following the initial backlash, Alfie posted an apology onto Twitter on Thursday - which has since been deleted.

In the original apology, he agreed to change the title of his video from "Living on £1 for the day" to "Spending £1 in 24 hours" in order to make it "less misleading".

A few days later he deleted the video altogether and posted a further apology onto YouTube.

"When I was filming it, I simply saw it as another YouTube challenge," he said.

"Of course, looking back now, that's not a challenge. That's not something that should be on YouTube."

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