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Comedian Joe Lycett changes name back from Hugo Boss

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The comedian formerly known as Joe Lycett has said he has officially gone back to his own name, a month after legally becoming known as Hugo Boss.

The funnyman changed his name to that of the German fashion brand in March.

It was a protest against the company, who he said had been sending cease-and-desist letters to small businesses and charities using the word "boss" in their names.

"I have decided to go back to the Lycetts," he wrote on Twitter.

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In its response last month, Hugo Boss said it had approached one such company, Boss Brewing, "to prevent potential misunderstanding".

At the time, the company said: "We welcome the comedian formerly known as Joe Lycett as a member of the Hugo Boss family."

Lycett told the full story of his name-change business protest on his Channel 4 show, Joe Lycett's Got Your Back.

He also returns to host the sixth series of BBC One's The Great British Sewing Bee next Wednesday, 22 April.

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