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The codes helping visually-impaired people shop

A new system of colourful codes printed on packaging is being introduced by a food company to help the visually impaired and blind people shop for groceries more easily. Kellogg's has announced it is rolling out the technology from January 2022.

Video by Dougal Shaw

2 July 2021

Kellogg Company

Blindness and visual-impairment

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