Balloon Fiesta to return after 'challenging' years
The Bristol International Balloon Fiesta will return this year despite operating at a loss, organisers have said.
The iconic event, which sees more than 100 balloons take off from Ashton Court Estate, will take place over three days rather than four as organisers try to make savings amid rising costs.
Executive director Ben Hardy said: "The last few years have been undeniably challenging and bringing the fiesta back in 2024 took real blood, sweat and tears but the incredible support from the public and business community has been truly reassuring."
This year's 47th edition of the balloon fiesta will take place from 8 -10 August.
Rising costs, poor weather and the coronavirus pandemic have blighted the free, not-for-profit festival which was shortened from four days to three last year to reduce its deficit.
The three-day model helped cut its losses by £80,000 and organisers hope it will break even this year after teaming up with new sponsor, accountancy firm Albert Goodman.
"With their support, we're excited to introduce new programmes, initiatives and features that will not only enhance the visitor experience but also celebrate Bristol and its deep-rooted connection to the world of hot air ballooning," said Mr Hardy.
As well as the mass ascents and nightglows, a new immersive experience called 'In The Clouds' will be introduced this year.
It will feature a cold-inflated hot air balloon that visitors can step inside with a soundscape replicating the experience of pilots in flight.
An extension of the event, Fiesta Week, will not go ahead but will be replaced with a Schools Tether Roadshow, which will bring hot air balloons directly into city communities and schools.
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