Creamfields in three-year clean-up plan

A festival has drawn up plans to massively reduce its impact on the environment.

Creamfields said its comprehensive three-year "Cleanfields" plan will help to preserve its 600-acre (240-hectare) site in Daresbury, Cheshire.

It said the "primary goal" was to encourage attendees to "adopt more environmentally responsible habits" to ensure the site remains "clean and vibrant".

A representative said the "call to action" would encourage the "entire dance music community [to] come together, enjoy the music and make a positive impact on our planet".

The festival is due to take place across the August bank holiday weekend and will see a host of acts perform, including headliners Calvin Harris, Armin Van Buuren, Chase & Status and Alesso.

The event's representative said it was working with sustainability impact agency Betternotstop to enhance Creamfields’s "environmental impact" with a combination of a "dedicated Cleanfields campsite", a four-point pledge and on-site incentives.

They said the pledge would call on attendees to keep the campsite clean and remove their tents on departure, "minimise" what they bring with them, use public transport "whenever possible" and recycle materials on site.

They said a "major focus" would also be educating attendees "about the environmental impact of festival waste" and "significantly reduce" the number of tents left behind.

The festival will also offer reward points for recycling, which will allow people to "win side of stage experiences, merchandise and tickets to next year's festival", they said.

They added that alongside the new efforts, the festival would continue to to build on its own "sustainability initiatives", including increasing the use of biofuel in generators and reducing overall fuel consumption on site.

Betternotstop said the efforts showed "a clear commitment from the whole Creamfields team to look after the land the festival is on and empower their attendees to do the same".

An agency representative added that it was "excited to see how we can work together in creating an amazing event for everyone".

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