Student designs branding for crime tackling initiative

The branding for a campaign which hopes to ensure a safer, better place for residents and businesses by tackling organised crime has been created by a 23-year-old student.

The Alliance initiative, which is part of the Home Office's 'Clear, Hold, Build' scheme, will focus on parts of Millfield, New England and Park Ward in Peterborough.

Students from Peterborough College were invited by police to create the logo and tagline for the project.

Insp Lyndsay Mylchereest said: "Clear, Hold, Build is an exciting new framework which galvanises and enables all agencies involved in tackling organised crime in the heart of our communities to come together to deliver a whole-system approach."

The initiative will use a combination of high-visibility policing and covert tactics to protect communities and disrupt organised crime.

Insp Mylchreest said: "This approach emphasises the importance of collaboration and puts the community at the heart of the response, building long-term resilient communities where harm brought about by an organised crime group is not tolerated."

She said Millfield, New England and Park Ward in Peterborough had high-harm levels of crime.

College student Max Pogson said he wanted to create branding which felt "inclusive".

"I thought of Alliance because it’s a word that encompasses everything they were trying to do, and then I built the tagline into it to show not going backwards and starting from scratch, but building on where we’re at and making things better for the community as a whole.

"The logo came about because I was trying to think of how I could represent people and communities... to make it as inclusive as I possibly could, and I came up with this star of people that interlock as if it was bonding the community together."

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