Summit to discuss ways to boost tourism in Jersey

Jersey's tourism industry will be the focus of a summit next week.

Business leaders and politicians will discuss ways to increase the amount of money the sector contributes to the island's economy.

The event will feature speakers from the tourism, travel and virtual economy industries, together with addresses from the chief minister and minister for sustainable economic development.

The day-long event, organised by the Jersey Hospitality Association (JHA), will take place on Wednesday at the Radisson Blu Waterfront Hotel in St Helier.

The JHA said the day would feature a discussion about whether the Visitor Economy Strategy is moving forward and whether the Future Economy Programme is leading the island in the right direction.

The event will also host speakers with expertise in global business development, European tourism, virtual economics and tourism communications.

JHA chief executives Ana and Marcus Calvani said: "This will be all about where the future opportunities of Jersey's visitor economy can come from to benefit all of us, whether it's to visit your local pub or restaurant or to bring in visitors from around the world."

Visit Jersey released new figures recently that showed there were 568,000 tourists last year - 40,000 more than in 2023.

People from the UK contributed about 70% of visits in 2024, while 17% came from France and 3% from Germany, according to the data.

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