Wroxham, not Wrexham: Non-leaguers bid for stardom

Shaun Whitmore/BBC Wroxham FC chairman James Blower wearing a black hooded top and standing with his arms around two cardboard cut outs of actors Ryan Reynolds and Rob McElhenneyShaun Whitmore/BBC
Wroxham FC chairman James Blower says the club missed out on Hollywood investment "by just one vowel"

A non-league football club has taken a leaf out of its near-namesake's book by creating its own documentary series.

While 'Welcome to Wrexham' is a hugely successful Disney+ series featuring Wrexham AFC and its Hollywood-star owners, 'Welcome to Wroxham' will spotlight Norfolk club Wroxham FC.

The chairman of Wroxham FC, James Blower, said while the two clubs sounded similar, his missed out on Hollywood investment "by just one vowel".

He hopes the four-part fly-on-the-wall documentary series will help "improve the club's fortunes".

Shaun Whitmore/BBC A gate which says: keep off the pitch". A corner flag is in the foreground and the rest of the pitch is in the backgroundShaun Whitmore/BBC
Wroxham, known as the Yachtsmen, play their home games at The Ginger Pickle Arena at Trafford Park

The Welsh club has soared since Ryan Reynolds and Rob McElhenney completed a £2m takeover in 2021.

They have gone from the National League - the fifth tier of football - back into the Football League, after a 15-year absence.

After winning promotion from League Two at the first attempt, they now stand third in League One.

Wroxham, meanwhile, are five levels below them, standing second from bottom in the Isthmian League North Division.

PA Media Ryan Reynolds in a cap and grey shirt stood alongside Rob McElhenney in a blue polo shirt. Both are smiling and appearing to watch a football matchPA Media
Wrexham AFC owners Ryan Reynolds (left) and Rob McElhenney have been praised for their work promoting the city

"We want to get more fans through the gate; we want to get a higher profile and ultimately, more commercial partners and investment," said Blower.

"We missed out on Hollywood investment by one vowel and this is a chance to showcase all that's good about our club."

He said the Norfolk club, nicknamed the Yachtsmen, was regularly mistaken for its Welsh near-namesake.

"People phone the club by accident or go on the website and they've got the wrong club," he laughed.

"We also had an incident with a commercial partner who got incredibly excited when dealing with us.

"But then I realised the girls in the marketing team thought they were going to be working with Ryan Reynolds and not James Blower, and they were obviously very disappointed when they saw the reality."

Shaun Whitmore/BBC Wroxham midfielder Jordan King wearing black sportswear and smiling. He's sitting in the club's dugout.Shaun Whitmore/BBC
Wroxham midfielder Jordan King said he would relish the chance to play against Wrexham

Wroxham midfielder Jordan King said despite the clubs' similar names, footballing conditions were very different.

"They [Wrexham players] probably get their meals done for them. But we're non-league, we're part-time and we train twice a week," he said.

"We've also got families and jobs so we have to balance work."

King said Wroxham was "hinting" at playing a friendly against Wrexham.

"In a one-off game we'd always fancy ourselves against someone else," he added.

Shaun Whitmore/BBC Groundsman Barry Letten wearing wellie boots and a blue cap pushing a line marking machine around the pitchShaun Whitmore/BBC
Barry Letten has been a volunteer groundsman for Wroxham since 2010

Barry Letten, 78, a volunteer groundsman at Wroxham, said a confused fan once arrived at the club's Trafford Park ground.

"They came through the gate and asked 'Are we in Wrexham?'

"I said 'No, you're in Wroxham in Norfolk'," he said.

"He decided he wasn't going to get to Wrexham in time for kick-off so he stayed here and watched the game."

Wroxham FC A promotional poster which says: You're invited to the premiere of Welcome to Wroxham. Join the exlusive screening at Trafford Park. Saturday 16th November from 5.30pm. 

The poster shows various photos of people at the clubWroxham FC
The documentary was funded by club sponsor Riot Labs

The club said 'Welcome to Wroxham', made with backing from sponsor Riot Labs, would premiere at the clubhouse on Saturday.

Follow Norfolk news on BBC Sounds, Facebook, Instagram and X.

Related internet links