Automotive-reliant firms nervous over Trump tariffs

Ben Bland
BBC Breakfast
Eleanor Lawson
BBC News, West Midlands
Getty Images An entrance to a shopping centre. Touchwood is written on a silver plaque above an automatic door. An unidentifiable man is walking towards the door, carrying a case. The reflection of a church spire can be seen in glazing above the door, framed by the building's red bricks.Getty Images
The manager of Touchwood shopping centre in Solihull is worried the tariffs could hit customer spending

Business owners in a West Midlands town say they are nervous about the impact of Donald Trump's automotive tariffs on the town's economy.

The US President has placed a 10% tariff on UK goods, but 25% on all imports of cars and car parts.

Jaguar Land Rover (JLR), which paused all shipments to the US in the wake of the announcement, employs 9,000 people in Solihull.

David Banks, assistant manager of The Tea Chest, a cafe close to the manufacturer's Lode Lane facility, said he was concerned about residents having less to spend.

"Being so close [to the factory] we do have a lot of local people," he told BBC Breakfast.

"There's lots of nervousness with businesses in the local area."

The Touchwood Shopping Centre is a focal point for the town, featuring more than 80 stores and 20 bars and restaurants.

General manager Tony Elvin also believes uncertainty in the wake of the tariffs could hit local spending.

"JLR being such a big employer in the area, there's that general uncertainty that lack of confidence that stops people going out and spending money," Mr Elvin said.

Greater Birmingham Chambers of Commerce A close-up of a woman with a bob, wearing brown glasses and smiling at the camera. She stands in front of a purple sign which talks about empowering businesses.Greater Birmingham Chambers of Commerce
Emma-Louise Hewitt, the president of Solihull Chamber of Commerce, said many businesses are looking to swallow the cost of the tariffs

President of Solihull Chamber of Commerce Emma-Louise Hewitt works with local firms on a daily basis.

"A lot of the businesses at the moment are going to look to incur the costs themselves and not pass them on to the customers," she said.

"But very much at the moment it's a wait and see what's going to happen."

Ian Jameson, who runs a local building business, fears JLR employees may pause work they have already asked him to do.

"The people who will be affected most will be the workers at the factory," Mr Jameson said.

"Those people are the customers of much smaller businesses. On the macro level you've got the supply chain, but behind that you've got a whole service industry which helps them and supports them."

A bald man wearing a hi-vis jacket sits in a chair in a cafe. An orange microphone is held in front of him.
Builder Ian Jameson thinks his business could be impacted by local people having less money as a result of the tariffs

Last year, the UK sold £9bn in cars to the US. Speaking during a visit to JLR in Solihull on Monday, Sir Keir Starmer pledged government support for the sector.

But Steve Horne, the chief executive of GSF Car Parts, which has its headquarters in Wolverhampton, said the tariffs were going to "reverberate across the whole automotive industry".

"The whole supply chain could be disrupted," he said, adding GSF was trying to mitigate the disruption for "hard-working independent garages".

GSF Group A man wears a white shirt. He has grey hair and sits in a chair in a cafe with a brick wall behind him.GSF Group
Steve Horne said the tariffs were going to "reverberate across the whole automotive industry"

Mark Field is the chief executive of the IAAF - a federation based in Birmingham representing automotive businesses.

He said the tariffs would have "a real big knock-on effect" on automotive businesses, including those not directly exporting to the US, in terms of both jobs and skills.

When asked if the tariffs could be likened to the repercussions of Brexit, Mr Field said: "I think with Brexit there was a bigger lead time so we understood the rules of the game.

"But this is very similar - the level of uncertainty and lack of consistency is really apparent."

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