Branding to celebrate 'diverse and vibrant' road

New branding has been revealed for a campaign to celebrate one of Bradford's most "diverse and vibrant" roads.

Leeds Road, which runs from the city centre to near the border with Leeds, is home to a variety of restaurants, cafes and South Asian businesses.

The Love Leeds Road campaign was announced in 2024 ahead of Bradford's year as UK City of Culture.

The £66,320 promotional campaign is being managed by Bradford Council and will be delivered by design agency Out of Place, with funding from the UK Shared Prosperity Fund and West Yorkshire Combined Authority.

The branding includes a new logo featuring the postcode BD3 with a heart emblem on a pink background.

Alex Ross-Shaw, Bradford Council's executive member for regeneration, planning and transport, said: "Leeds Road is one of Bradford's unsung success stories and I'm delighted this new branding and campaign shines a spotlight on such a vibrant community.

"It is one of the most diverse and vibrant streets in Bradford and this new campaign will help boost the economy of the area further, ahead of some exciting events later in the year."

The logo was unveiled at the Asian Food Expo at United Cash and Carry.

Saleem Akhtar, managing director of Jinnah Group which owns United Cash and Carry, said Leeds Road "continues to evolve" and attract visitors who make trips "for food, fashion and retail".

"We are delighted to help promote the Leeds Rd corridor and are pleased that alongside other businesses and the community, we have helped to shape a distinct logo."

He said several businesses in the area and residents had been consulted and had input into the campaign and hoped people would support it.

Further details of the campaign will be unveiled later this summer.

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