Hope 30mph bin stickers will reduce speeding cars

Residents on a street in Derby are being encouraged to stick 30mph signs on their wheelie bins in an effort to slow down speeding motorists.

Councillors in the Allestree area of the city have handed stickers to residents to help warn drivers of a new speed limit at Kedleston Road.

The speed limit between the road's junction with Allestree Lane and Quarndon was reduced from 40mph a few months ago.

Concerns that the idea would not make much of a difference and speeding will continue have been raised, said the Local Democracy Reporting Service (LDRS).

The campaign - dubbed "Project wheelie slow down" - has also seen stickers stuck on lampposts and bollards.

Conservative councillors have requested that Derby City Council's highways team put up new permanent 30mph signs but this has not happened.

The councillors, including Mayor of Derby Ged Potter and the city's Tory group leader Steve Hassall, have issued stickers to residents to use on their wheelie bins.

John Robson, who has lived on Kedleston Road for 60 years, told the LDRS: "It's a good idea but I'm not sure what difference they will make.

"It's definitely an issue as you hear the noise and the rattle of the vehicles."

Another resident said: "The speeding is a problem. You hear some cars at 2am and you think they are racing each other.

"I've seen the stickers around but I don't think they will do much."

Mr Hassall said he hoped it would be successful and improve road safety.

He added: "Despite requests to the council's highways department, new speed signage has not been forthcoming.

"This is about intervening where we can to both help improve road safety and educate drivers who may not be aware of the changes to the speed limit."

Derby City Council said traffic speed data had indicated that vehicle speeds in the area had decreased.

A spokesperson said: "Because street lighting designates a 30mph default speed limit in urban areas, repeater signs are not permitted.

"Therefore, the only change required to signage following the speed limit reduction was the removal of 40mph repeater signs and the modification of terminal signs within Derbyshire."

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