More needed to promote Jersey cow image - society

A society has called for more to be done to better protect and promote the image of the Jersey cow around the world.

The Royal Jersey Agricultural & Horticultural Society hosted the talk at Royal Jersey Showground on Tuesday evening.

Dozens of people came to the event to listen to Steve Le Feuvre's speech on how the Jersey cow has had a big impact on communities in places like Latin America, Africa and Australia.

Mr Le Feuvre has travelled around the world with the society to see cattle at various competitions in different countries and has called the cow "Jersey's best ambassador".

Mr Le Feuvre showed those at the event various photos he had taken of the Jersey cow on his travels.

He said: "I think the Jersey cow is Jersey's best icon," adding: "Whenever I go round the world and I say where I come from I get asked 'is that the place where the little brown cow comes from?'"

"It's our best ambassador.

"I think Jersey does appreciate the cow but it does miss a bit of a trick sometimes when it comes to making the most out of the cattle and we really do need to make sure it is really looked after," said Mr Le Feuvre.

Mr Le Feuvre wanted people at the event to know why the Jersey cow had made an impact around the around.

He said: "I think the thing that makes it ideal is the quality of the milk as it's high butter fat, high protein milk, and the range of products that you can do with Jersey milk far exceeds any other breed."

Mr Le Feuvre added that it "thrives in in all sorts of conditions" and "does much better than any other dairy breed" when there is a lack of food.

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