Fish and chips for 20p? The unearthed menu frozen in time

Matt Lloyd
BBC News
Evans Plaice Blue wooden framed board hangs on a white tiled wall with the prices of items on sale at a fish and chip shopEvans Plaice
Cheap as chips! The menu, dating back to 1971, listed meals for pennies

For more than half a century, a chip shop's forgotten price board gathered dust in a household garage.

But when it was unearthed by Andrew Lewis, the third-generation owner of the family-run restaurant, he described it as being like "something from another age".

And with a portion of cod and "chipped potatoes" listed for a mere 20p - compared to today's average of nearly £10 - certainly the prices were from a different era.

Now Evans Plaice, one of Wales' oldest family-run fish and chip shops, has put the board on display to serve as a reminder of days gone by.

"I was clearing out a garage where my grandfather kept a lot of stuff and I found it lying there," said Mr Lewis.

"People are fascinated by it. It's like something from another age and it's great that it has survived.

"But plenty of people have been asking if they can have their chips for the old price."

Getty Images A stock image showing a battered piece of fish on top of fried chips, in a cardboard box, being held by a person's handGetty Images
While the takeaway favourite may have cost mere pennies in the 1970s, today's prices are very different

The chip shop, in Rhayader, Powys, was first opened as Halten Restaurant in 1950 by Mr Lewis' grandparents, Edgar and Megan Evans.

It passed to his uncle and auntie before Mr Lewis, eager to keep the business in the family, took it over in 2001.

The menu board is believed to date back to about 1971 when the British currency system was decimalised to the current system in place today.

With the likes of peach melba to follow a fish supper, served with a slice of bread and butter and washed down with a cup of tea, diners back then could enjoy a two-course meal for 45p.

Evans Plaice Five women are smiling while sat outside the chip shop. The fist on the left has short brown hair and wears a light brown coat. The second has short dark hair and a blue coat. The third women in the centre has short blonde hair with a dark coat over a light top and is holding a bouquet of flowers. On her right a women has dark hair and a green coat and on the far right is a women with ginger hair and wears a lime green coat.Evans Plaice
Previous owner Eunace (centre) celebrated her 50th birthday at the chip shop

"Anyone driving between north and south Wales will have passed us and it's a popular stopping point because everyone is usually hungry by the time they get to Rhayader... or needs the toilet," said Mr Lewis.

"We own a couple of businesses but the fish and chip shop is a real sentimental place for me because it's part of the town's past and my family's history. All the kids have spent some time working in there, either chipping, frying or serving."

The old menu serves as a reminder of the staggering rise in food prices not only over the decades, but in recent years.

Fish and chips saw the biggest price increase among some of the UK's most popular takeaways in the five years up to July 2024, according to ONS estimates.

The average price for a portion of fish and chips rose by more than 50% to nearly £10, while the cost of a kebab went up 44% and pizza 30%.

Graphic showing how the average price of common takeaway foods has risen between July 2019 and July 2024. A portion of fish and chips rose 52% to £9.88 over the period, a steeper increase than other takeaways. The price of a kebab rose 44% to £7.57, chicken and chips rose 42% to £6.70, pizza rose 30% to £10.48, an Indian main course rose 29% to £9.71, and a Chinese main course also rose 29% to £7.14.
The price of fish and chips increased by an average of £3.40 between 2019 and 2024

Earlier this year, one chip shop made headlines when it apologised to customers for putting up the price of a large cod to £12.50.

Business owners have cited a "perfect storm" of costs, including soaring energy bills, tariffs on seafood imports and extreme weather hammering potato harvests.

Mr Lewis said: "It's amazing to think it was just 20p for fish and chips. What can you buy for 20p these days? Perhaps the bag they come in!

"Costs have steadily gone up but especially in the last few years because of the Ukraine war. Then there's staffing costs as well as the environmental impact so there are many things that are simply out of our control.

"We've had to put prices up two or three times in recent years which we hate doing [fish and chips now cost £10.70]. But what can you do?"

'Firm place in people's hearts'

A family of four may not get much change from £50 once they have added mushy peas or curry sauce, but fish and chips remains a British family favourite, whether enjoyed around the table on a Friday night or out of the paper on a beach.

"We have diversified over the years with other items but fish and chips still has that firm place in people's hearts," said Mr Lewis, whose chip shop is marking its 75th anniversary.

"The price has gone up a lot, especially when you look at that board, but so has everything else and fish and chips is still as popular as ever, 100 per cent.

"And I love working in there. You're frying right there in front of people and chatting to all the customers. It's great.

"Running a business is difficult these days and has been for years but you have to try and keep going, especially because the shop means so much to us."