James Norton to take part in 10-hour charity swim

Actor James Norton and Olympic swimming gold medallist Rebecca Adlington are set to take part in a 10-hour swim relay challenge on the Kent coast to raise funds for marine conservation.

They will plunge into the cold waters at Joss Bay, Broadstairs, at 07:00 BST on Friday.

All proceeds raised will go towards the Blue Marine Foundation, a charity dedicated to restoring the ocean to health by addressing overfishing.

Ms Adlington said: "I'm thrilled to take part in the Wild Blue Swim Challenge at such a stunning location as Joss Bay and to be joined by so many swimmers united for a cause that truly matters is amazing."

Mr Norton added: "Like everyone, I'm in awe of the ocean.

"It's wild, powerful, and under threat...this [challenge] is about protecting biodiversity and reconnecting with the natural world before it's too late."

According to research from a Blue Marine Foundation reported released in July 2024, there has been a 92% UK reduction in seagrass meadows and a 95% decline in native oyster reefs over the last century.

All proceeds from the swim will go towards funding vital projects focused on reviving of both these underwater ecosystems.

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