Global guide puts East Anglia on 'must see' list

Getty Images Two red deer with antlers locked together are rutting in a sunlit woodland glade Getty Images
Managers at RSPB Minsmere said it was great to be included as a top UK destination and highlighted the red deer rut as a spectacle drawing in visitors

A travel guide has listed East Anglia among the top 10 regions in the world to visit - with an RSPB reserve in the region featuring as a top destination.

Lonely Planet's Best in Travel 2025 guide described East Anglia as "enigmatic" and celebrated it for offering "a true taste of old England".

Also in the top 10 regions were Bavaria in Germany, Valais in Switzerland and the Tamar Valley in Australia.

RSPB Minsmere, home to some of the UK's rarest wildlife including bitterns and avocets, was singled out as a place to visit while in Suffolk.

Tom Hall, from Lonely Planet, said East Anglia made the list after a "long and rigourous selection process".

The publication creates its guide by first consulting its network of contributors, before an "external panel of experts vote and verify" the suggestions to narrow them down to the final list.

Mr Hall said East Anglia had "beautiful coastline, timeless villages and lively cities" as well as a thriving arts and culture scene.

Shaun Whitmore/BBC Tom Hall is wearing a charcoal coloured blazer with a black shirt underneath. He has short dark hair and is smiling warmly at the camera with  RSPB Minsmere visible behind himShaun Whitmore/BBC
Tom Hall, from Lonely Planet, said selecting the top 10 had been a long process

Pete Waters, the executive director of Visit East of England, said the region's inclusion was a "fantastic accolade".

He said: "This region is great to visit all year round, with superb built and natural environments.

"There are also some unmissable events in winter and spring like the spectacular migrations of hundreds of thousands of geese and swans and the seal pupping season, when this region has some of the largest colonies in the country."

Shaun Whitmore/BBC Pete Waters is wearing a grey coat with lapels over a white shirt which is partially visible beneath a pink and green scarf. He has brown hair and blue eyes and is smiling open-mouthed at the camera with a line of trees behind him.Shaun Whitmore/BBC
Pete Waters, from Visit East of England, said the recognition was another reason to celebrate East Anglia

Nick Forster, senior site manager at RSPB Minsmere, said the team was "excited" to feature in the guide, adding: "What makes the reserve so special are the really good opportunities here to get close to birds and wildlife."

The reserve is located near Southwold and is famous for its marshes and bird watching hotspots and hides.

Mr Forster said: "We also have people here right now enjoying watching the red deer rut on the heathland and they also come for the peace and quiet.

"We also have a great cafe and shop where you can get fantastic scones."

Shaun Whitmore/BBC A brown water vole with beady black eyes is pictured peering at a camera within a network of reeds. A shadow from the reeds is partially covering the face of the vole.Shaun Whitmore/BBC
Water voles are among the creatures which sustain their habitat at RSPB Minsmere

As well as the birdwatching havens of Minsmere and Cley Marshes, the guide also highlighted exploring the area between King’s Lynn and Cromer by bus, as well as Holkham Hall, Norwich and Cambridge.

Also mentioned were events such as Latitude and the Aldeburgh Festival, Houghton Hall’s sculpture garden and the half-timbered houses of Lavenham.

East Anglia was named as the eighth best region in the world to visit in Lonely Planet’s Best in Travel 2025, with South Carolina’s Low Country and Coastal Georgia in the USA taking the top spot.

Guy Campbell/BBC A person wearing a green jacket sits in a bird hide staring out over a marshland sceneGuy Campbell/BBC
Nick Forster, senior site manager at RSPB Minsmere, said the reserve was a great place to relax and get close to birds and other wildlife
RSPB Minsmere gets a mention.

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