Decisions That Made Me: Claire Daniels (Trio Media, CEO)

Grief hits everyone differently. For Claire Daniels, it changed her life; she had been working as the head of marketing for a technology firm and believed she’d keep climbing the corporate ladder, but after her brother’s death she found herself needing time out and quit. Later she began working for her sister in law’s business as a stopgap measure while she got herself back on track, but then that ended up becoming permanent. The marketing executive talks to Evan Davis about what it was like to work for family, and how she eventually became CEO of Trio media.

Production team:

Producer: Bob Howard

Editor: Matt Willis

Sound: John Scott

Production co-ordinator: Katie Morrison