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Breast cancer survivor from Bristol becomes face of new campaign

Danielle Moore Photograph of Danielle Moore. She is lying on her front on some grass, with her legs up in the air behind her. She has short, dark hair and is wearing a black vest and jeans. She has a tattoo of flowers on her arm. Her face is turned slightly away from the camera and she is squinting in the sun, but smiling.Danielle Moore
Danielle Moore is the face of the "One More Page Three" campaign, which launched in line with Breast Cancer Awareness Month

A woman who had breast cancer has become the face of a new campaign to raise awareness of the condition.

Danielle Moore, from Bishopston in Bristol, was diagnosed with stage three breast cancer two years ago, when she was 31-years-old.

She underwent chemotherapy and a double mastectomy and documented her experience on Instagram.

Ms Moore said: "I am living proof that there is life after a cancer diagnosis but also it is okay to be different."

Director and campaigner, Erika Lust, approached Ms Moore to pose topless in the photoshoot for the new campaign, called "One More Page Three".

It is designed to "celebrate and normalise being different" and has been launched in line with Breast Cancer Awareness Month.

Erika Lust/Nigel Davies Photo of Danielle Moore for the One More Page Three campaign. She is stood against a solid, light grey background, with her arms up behind her head, showing the scars across her chest from her mastectomy. Her back is arched slightly and she is looking directly at the camera with a large smile on her face. She has two flower tattoos - one across her ribcage and another on her arm.Erika Lust/Nigel Davies
Ms Moore said she was delighted to be the face of a campaign that celebrates the female body, while raising awareness of breast cancer

Ms Moore agreed to Ms Lust's idea and took part in the topless photoshoot.

"I do get hateful comments online and it is a work in progress," Ms Moore said.

"I hope this [campaign] breaks down the stereotypes."

She added that normalising mastectomies and showcasing women with a range of bodies "is so important".

"The more we talk about it and the more we show it the better the world will be," she added.

Danielle Moore Danielle Moore. Her eyes are closed and she is laughing. She is wearing face paint and glitter on her forehead and cheeks.Danielle Moore
Ms Moore said the campaign is "celebrating being different”

Whilst breastfeeding her new-born baby in 2021, Ms Moore noticed a lump on her chest, which she initially thought was a cyst or mastitis - a swollen area on the breast, common in breastfeeding women.

She was referred to a breast clinic, but her initial appointment was cancelled due to the pandemic.

Around six months later, she was diagnosed with stage three breast cancer, which had spread to her lymph nodes.

"Hindsight is a wonderful thing," Ms Moore said.

"Had I have had that initial first appointment or checked it much sooner, then the treatment plan probably would've been much kinder."

Danielle Moore Danielle Moore in hospital near the radiotherapy equipment. She is wearing a blue hospital gown and is smiling at the camera.Danielle Moore
Ms Moore finished her treatment in April 2022

Ms Moore said that the lump grew in size and by the time she was diagnosed it was already stage 3.

"It had spread to my lymph nodes, so my treatment plan was very aggressive," she said.

Because of the extent of the spread, her entire left breast was full of cancerous tumours, leaving her with no possibility of saving it.

She decided to have a double mastectomy without reconstruction, adding: "I was faced with the fact that my body was going to change quite dramatically, quite quickly."

In February 2022, Ms Moore was told there was no evidence of the disease remaining, and has worked to raise awareness of the importance of being "an advocate for yourself" by checking for any signs of cancer.

"I have gratitude for being alive which is way more important than some parts of your body being there or not being there," she said.

"Not every day is fine - it's very easy to hide behind a photograph and put on a brave face."

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